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NYC | Abu Dhabi · Est. 2008

Mathbeat
Industries.

The full-service consulting and solutions studio of Noah Keating — producing cutting-edge, artistically driven work on the forefront of technology: mobile, web, immersive, and blockchain.

Selected work ↓
18+ years20+ products shippedAvailable for engagement

Selected work

Eighteen years of shipped products, installations, and platforms — for startups, studios, museums, and Fortune 500s.

20 projects

Wink Smart Home

Wink Smart Home

Quirky / Wink, Inc.

Head of Product / iOS Team Lead

2013 – 2015

Led the iOS team that built Wink from a small Quirky app into the most comprehensive smart home platform of its time — 100+ products across dozens of brands, one app, anchored by GE and The Home Depot. Later, as Head of Product, ran prototyping across the company and stood up its QA and beta programs.

Shipped

Fortaleza Hall Soundscape

SC Johnson · via Charles Morrow Productions

2010 — permanent

A permanent immersive 3D soundscape for Foster + Partners' Fortaleza Hall in Racine, Wisconsin, built on the MorrowSound True3D system. The generative environment pulls live weather data and time of day, so the hall's Brazilian flora, fauna, and street life shift continuously — no two days sound alike.

Permanent installation
EpiBone

EpiBone

EpiBone

Director of Strategy

2014 – present

Eleven years and counting with the regenerative-medicine company that grows personalized living bone and cartilage from a patient's own stem cells — first as Strategic & Digital Product Advisor, now as Director of Strategy. EpiBone is the first company FDA-cleared for human trials of patient-derived stem-cell-grown tissue.

Live
Needway

Needway

Needway

Chief Technology Officer

2024

CTO for a community-powered civic platform that turns local challenges into collaborative solutions — neighbors share, vote on, and support the initiatives that matter most to their area.

Live
Crunchet

Crunchet

Curation Media, Inc.

2016 – 2018

An iOS app for collaborative group storytelling — friends co-create a single 'crunch' combining posts, links, photos, and playlists from across their connected platforms. Notably adopted by the Women's March movement in 2018.

Archived
Blockedt!

Blockedt!

Jayson Musson × Jonah Peretti · via Rhizome Seven on Seven

2017

The anti-social social network — a deadpan parody app of pure, blank, white scrolling, conceived for Rhizome's Seven on Seven by artist Jayson Scott Musson and BuzzFeed founder Jonah Peretti. Never published, by design; the piece survives as a video work distributed by Electronic Arts Intermix.

Archived
REDEF

REDEF

The Redef Group

2014 – 2015

iOS and Apple Watch apps for REDEF, Jason Hirschhorn's hand-curated 'interest remix' media company — delivering its editor-picked feeds of media, music, fashion, sports, and tech to the wrist and phone.

Shipped
Know Your Meme

Know Your Meme

Rocketboom, Inc.

2011

The official Know Your Meme iPhone app — the internet's meme research database in your pocket, with curated entries, photos, and the KYM video series on the go.

Archived

Imagination Light Canvas

Philips · via Lightspace Corporation

2008 – 2010

An interactive paint-with-light LED wall for Philips — a 14-foot canvas of 1,420 LEDs that up to six children can draw on simultaneously with their hands. Installed in pediatric healthcare settings including Mercy Medical Center (Arkansas) and Birmingham Children's Hospital (UK) to reduce patient stress.

Archived
Museum of the Phantom City

A locative-media iPhone app that turned New York into a museum of the city that might have been — surfacing ~50 visionary unbuilt proposals, from Buckminster Fuller's Manhattan dome to a Bryant Park heliport, at the exact spots where they were imagined. Covered by the New York Times, WNYC, and BLDGBLOG.

Live

Capabilities

Mobile & Product Engineering

Native iOS and Android products shipped end to end — from Nike+ sensor integrations to the Gemini exchange app to a smart home platform spanning 100+ devices.

Immersive & Physical Installations

Generative soundscapes, responsive LED environments, circuit design, and embedded systems — permanent installations from SC Johnson's headquarters to children's hospitals.

Web, Platform & Blockchain

Modern web products, e-commerce, and web3 — engineering leadership for clients from YouTube and IMAX to Function Health and Deadfellaz.

Strategy & Technical Leadership

Fractional CTO, engineering direction, and product strategy — building teams, QA programs, and prototyping practices inside startups and Fortune 500s alike.

Experience

2014 – Present

Director of Strategy · EpiBone

Advisor since 2014; Director of Strategy since 2024 · Abu Dhabi

2008 – Present

Principal · Mathbeat Industries

Full-service consulting & solutions · NYC | Abu Dhabi

2024

Chief Technology Officer · Needway

Community-powered civic platform

2019 – 2023

Engineering Director · Siberia

Yeezy, YouTube, IMAX, Google Creative Lab, Function Health

2018 – 2019

Head of Mobile · Gemini

Built and delivered the Gemini mobile app

2017 – 2018

Head of Mobile, XO · Newell Brands

Connected-product innovation unit

2013 – 2015

Head of Product / iOS Team Lead · Wink, Inc.

From Quirky app to the most comprehensive smart home platform

2013

Senior Mobile Developer · Quirky

App-enabled connected products

2011 – 2013

Senior Software Engineer · R/GA

Nike+ Basketball & Nike+ Training

2008 – 2011

Interactive Designer / Programmer · Charles Morrow Productions

3D sound installations

2007 – 2008

Creative Engineer · Lightspace Corporation

Interactive LED floor games

Available for contract work & engagement

Let's build something beautiful.